Red Eye Trolling Lures is a Palm Beach County, Florida based fishing lure company, manufacturing and marketing a line of superior aluminum and stainless steel lures.

The company was formed as a Florida LLC by Howard Brown, Leo Plasencia and Marty Hatcher. Redeye Trolling Lures has identified several elements that are instrumental to its success:

Original Partners




These elements include: the need to develop a durable and environmentally friendly fishing lure; continue to be a top notch customer service organization that exceeds expectations; keep our pricing competitive and affordable; strive to keep our product solely Made in American, and continue to develop new products based on the needs and suggestions of our customers.

Marty Hatcher is the Owner/CEO of Red Eye Trolling Lures. He is instrumental in all aspects of design and development of the products and continues to provide Red Eye Trolling Lures with imaginative ideas and research into new product design. Marty’s extensive background in Aircraft Landing Gear components is vital to the current and future design and developmental stages. With 25+ years experience in the aviation industry, he has developed the necessary skills needed to produce high quality offshore artificial lures.

Marty Hatcher